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What is SEO - (Search Engine Optimization?)
This is a technique that is performed for increasing the rankings and performance of traffic to your site. It requires combinations and skill sets of web design, marketing skills, writing, technical coding work-flow, and along with an understanding of how search engines work.
SEO Involves creative thinking, market-driven strategies, a strong understanding of your business, your target market or audience, your industry, your competitors, and many other factors – but mainly it involves discovering what your target audiences are specifically using keyword wise to find your specific product or service offereing.
Search Engine Optimization simply makes it easier for the automated search engine tools such as “spiders” to crawl your website and to better understand the content on your site. When these tools can better see your linking structures, internal links, content/verbiage, they can then better determine where you site stands against the competition for any given keyword.
Search Engines are man-made machines combined with sets of mathematical equations called algorithms. These algorithms provide a web surfer or internet searcher results they are specifically looking for based on relevancy and do so very accurately. This is the primary purpose for a search engine’s existence.
Paid (Sponsored) Search Results
The businesses that provide search engines cover their operating costs, and frequently profit, by selling search result position. For a recurring fee, the search engine will place your web site on the top of the results pages or place your ad based on the price you are willing to pay (bid). Internet users are savvy, sometimes skeptical, and they definitely recognize “paid” search results for what they are - blatant advertising. Pay per click advertising typically is viewed as expensive, competitive, and provides small, if any, return on your investment in the beginning. You are required to set “daily budgets” for your advertisements, and once your ad is clicked on to reach your budget, your ad is then removed for the entire rest of the day.
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Natural (Organic) Search Results
All search engines base their natural results on two but very complex factors:
1. The Quantity and Type of relevant backllinks on the Internet that point to your site.
2. The Keywords embedded in your sites that match the Search Term.
The organic area is where most viewers tend to first look when searching on the web for knowledge, products, services etc. The organic area tends to be a more “Trusted” avenue of results, for they are usually the area where searchers will find the best answers or results that are most relevant to their search. Over time as internet users become more accustom to this they typically start to trust the organic section more by 2nd nature than they would banner advertisements or other paid per click text links. There are no tricks and no manipulation in positioning natural search results. Search engines operate on this highly accurate programming algorithm. Unlike Pay-Per-Click advertising, as long as you still have an active SEO subscription you will not need to set “daily budgets” since your web site URL does not drop out of the results pages because it reaches so many clicks per day within your budget. |
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Why Does Your Website Need Search Engine Optimization Services?
Over 85% of all Search Engine traffic originates from Yahoo, Google, and MSN. If your company has an online presence but doesn't have a high ranking on the major search engines for your targeted phrases, then you are losing money to your competition every single day.
Most web developers, designers, and content writers do not understand search engine optimization therefore they will not pre-develop any given site to be built around search engine optimization rule sets which is why your site may not be performing in the search engine results pages or have any top search engine rankings.
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