Succesful online marketing including search engine optimization, will always be succesful with just the right guidance from Google Analytics - it's proven!
Hellooooo Technology and Good-Bye Dart Board Advertising !
The "Who, What, Where, When and Why," of Online Marketing or A.K.A The "What they bought and how they found us, so we can do it again!"
State of the Art Google Analtyics, formerly known as Urchin Stats provides traffic analyst with the best online marketing / advertising tracking results around. These systems allow analysts to track every visitor from entry to exit, length of time on site, how the site was located, what keywords they used, geographic location of the visitor, and more. This state of the art tracking tool allows our in-house analysts to track and narrow down the best advertising sources and keywords to target.
Example Scenario:
If a surfer finds your page, clicks on a few links, reads a page or two, and decides to buy your service or product, this is called a successful Conversion. Otherwise, the surfer who visited the "Contact Us" or "Check Out", page and then never actually filled out a contact form or succesfully checked out.
This form of analyzing allows our online marketing analyst to narrow down the "Who, what, when and where at all times"
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